Skip to content
Step 1 - Find your Study Program

Macromedia University

Berlin

Strategic Marketing

Subjects: Marketing

M.A. | Master of Arts

⏳  Duration
4 Semesters
🔠 Teaching Language
English
💶  Application Fee non-EU
600 EUR

💶  Cost per Semester
No information

💶  Tuition Fees per Semester
6,500 EUR
⏱️ Application Deadline Summer
15.03.

⏱️ Application Deadline Winter
01.10.

Course description

Marketing strategies that prioritize long-term success over quick sales spikes require a deep understanding of strategic marketing principles. At Macromedia University of Applied Sciences, the Marketing Master’s programme immerses you in both theory and practice, equipping you with the skills to navigate today’s complex marketing landscape. In this programme, you’ll explore subjects like Consumer Behavior, Brand Management, and Digital Marketing. These courses are designed to help you understand the nuances of building and maintaining a strong brand presence over time. You’ll learn how to create marketing campaigns that resonate with your audience, foster customer loyalty, and adapt to the ever-evolving digital world. Digitalisation plays a crucial role in modern marketing. The programme covers how to leverage digital tools and platforms to enhance your marketing efforts. You’ll gain insights into data analytics, social media strategies, and online consumer engagement, ensuring you can craft campaigns that are both innovative and effective. By focusing on strategic marketing, you’ll be prepared to make decisions that benefit your brand in the long run. This approach not only drives sustainable growth but also builds a loyal customer base. The Marketing Master’s programme at Macromedia University of Applied Sciences is your gateway to mastering the art of long-term marketing success.

Program Information

Study Location Berlin
Start Semester Summer, Winter
Study Form Full-time
Study Type Postgraduate
Teaching Language English
Dual No
Remote No
Application Fee non-EU 600 EUR
Study Length 4 Semesters
Tuition Fees per Semester 6,500 EUR
Cost per Semester No information
Step 2 - Check Application Requirements
⏱️ Application Start Summer
No information

⏱️ Application Deadline Summer
15.03.
⏱️ Application Start Winter
No information

⏱️ Application Deadline Winter
01.10.

Application Requirements

Language Requirements

CEFR No information
IELTS No information
Cambridge (CAE) No information
TOEFL IBT No information

TOEFL iBT (at least 72 out of 120) or IELTS (at least 6.0 out of 9) or equivalent qualifications.

Qualification Requirements

210 ECTS for admission to the 3-semester Master’s programme with 90 ECTS or a Bachelor’s degree with 180 ECTS for admission to the 4-semester Master’s programme with 120 ECTS.

Document Requirements

210 ECTS for admission to the 3-semester Master’s programme with 90 ECTS or a Bachelor’s degree with 180 ECTS for admission to the 4-semester Master’s programme with 120 ECTS. TOEFL iBT (at least 72 out of 120) or IELTS (at least 6.0 out of 9) or equivalent qualifications. Curriculum Vitae Letter of motivation Copy of valid passport

Application Process

Acceptance Interview Yes
Acceptance local admission restrictions Not restricted
Application directly at the University
Step 3 - Get studying insights

Your Free StudyBuddy Checklist

Want to simplify your journey to Germany?

  • Interactive step-by-step checklist
  • Helpful explanations and tips along the way
  • Designed for internationals like you
study-checklist-teaser-medium-hand
Group 327-1

Free Live Webinar

How to Apply and Get Admission to a German University

Get ready to study in Germany!

October 7th, 2025

  • Learn how to find your ideal program
  • Step-by-step application guide
  • Tips and tricks to get admission
Step 4 – Apply for a Visa
German Visa Guide

German Visa Guide

Your tailored German visa application guide

Be Prepared for Your Visa Appointment

Value Package

 Blocked Account, Health Insurance, and more!
  • GERMAN BLOCKED ACCOUNT
  • Accepted by all German authorities
  • Instant blocked amount confirmation once funds are received
  • TRAVEL HEALTH INSURANCE / INCOMING INSURANCE
  • Free coverage worth up to €953. Mandatory for your visa
  • GERMAN HEALTH INSURANCE
  • Award-winning, affordable cover for visa, university, and life in Germany4
  • Up to €90 cashback with your personalized insurance2
  • FREE GERMAN BANK ACCOUNT
  • Instant access to monthly payouts + automatically connected to your Blocked Account
  • Free digital bank card ready to use worldwide. Apple + Google Pay.
  • ADDITIONAL FREE BENEFITS
  • Free International Student ID Card (digital) with thousands of discounts1
  • In-app accommodation access
  • COST BREAKDOWN
  • Monthly fee: Only €5
  • Blocked Account set-up fee: €89

Other interesting programs for you

  • Friedrich Schiller University Jena

    Jena

    Economics

    M.Sc. | Master of Science

    Language: English

    4 Semesters No Tuition Fee Part-time
    Duration Tuition Fee Study Form
  • University of Leipzig

    Leipzig

    Economics

    M.Sc. | Master of Science

    Language: English

    4 Semesters No Tuition Fee Part-time
    Duration Tuition Fee Study Form
  • Fresenius University of Applied Sciences

    Berlin

    International Business Management

    B.A. | Bachelor of Arts

    Language: English

    6 Semesters 6,120 EUR Full-time
    Duration Tuition Fee Study Form