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How to Apply and Get Admission to a German University
October 29th, 2025
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Step 1 - Find your Study Program
Macromedia University
Berlin
Strategic Marketing
Subjects: Marketing
M.A. | Master of Arts
Course description
Marketing strategies that prioritize long-term success over quick sales spikes require a deep understanding of strategic marketing principles. At Macromedia University of Applied Sciences, the Marketing Master’s programme immerses you in both theory and practice, equipping you with the skills to navigate today’s complex marketing landscape. In this programme, you’ll explore subjects like Consumer Behavior, Brand Management, and Digital Marketing. These courses are designed to help you understand the nuances of building and maintaining a strong brand presence over time. You’ll learn how to create marketing campaigns that resonate with your audience, foster customer loyalty, and adapt to the ever-evolving digital world. Digitalisation plays a crucial role in modern marketing. The programme covers how to leverage digital tools and platforms to enhance your marketing efforts. You’ll gain insights into data analytics, social media strategies, and online consumer engagement, ensuring you can craft campaigns that are both innovative and effective. By focusing on strategic marketing, you’ll be prepared to make decisions that benefit your brand in the long run. This approach not only drives sustainable growth but also builds a loyal customer base. The Marketing Master’s programme at Macromedia University of Applied Sciences is your gateway to mastering the art of long-term marketing success.
Program Information
| Study Location | Berlin |
| Start Semester | Summer, Winter |
| Study Form | Full-time |
| Study Type | Postgraduate |
| Teaching Language | English |
| Dual | No |
| Remote | No |
| Application Fee non-EU | 600 EUR |
| Study Length | 4 Semesters |
| Tuition Fees per Semester | 6,500 EUR |
| Cost per Semester | No information |
Step 2 - Check Application Requirements
Application Requirements
Language Requirements
| CEFR | No information |
| IELTS | No information |
| Cambridge (CAE) | No information |
| TOEFL IBT | No information |
TOEFL iBT (at least 72 out of 120) or IELTS (at least 6.0 out of 9) or equivalent qualifications.
Qualification Requirements
210 ECTS for admission to the 3-semester Master’s programme with 90 ECTS or a Bachelor’s degree with 180 ECTS for admission to the 4-semester Master’s programme with 120 ECTS.
Document Requirements
210 ECTS for admission to the 3-semester Master’s programme with 90 ECTS or a Bachelor’s degree with 180 ECTS for admission to the 4-semester Master’s programme with 120 ECTS. TOEFL iBT (at least 72 out of 120) or IELTS (at least 6.0 out of 9) or equivalent qualifications. Curriculum Vitae Letter of motivation Copy of valid passport
Application Process
| Acceptance Interview | Yes |
| Acceptance local admission restrictions | Not restricted |
| Application | directly at the University |
Step 3 - Get studying insights
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How to Apply and Get Admission to a German University
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October 29th, 2025
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