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HMKW University of Media, Communication and Economics

Berlin

Public Relations and Digital Marketing

Subjects: Public Relations and Digital Marketing,Public Relations,Digital Marketing,Marketing

M.A. | Master of Arts

⏳  Duration
4 Semesters
🔠 Teaching Language
English
💶  Application Fee non-EU
No information

💶  Cost per Semester
No information

💶  Tuition Fees per Semester
5,100 EUR
⏱️ Application Deadline Summer
Application always possible

⏱️ Application Deadline Winter
Application always possible

Course description

The 2-year consecutive Master’s program M.A. Public Relations and Digital Marketing equips you to thrive in the evolving landscape of communication. As our society and culture undergo a digital transformation, new communication fields are emerging. The rapid advancement of media technology has fundamentally altered the knowledge and skills needed to excel in communication and media-oriented careers. This program prepares you for future roles in public relations, corporate communication, and marketing. These fields are blending in new ways, creating professions that often lack established names, such as social media editor, influencer, YouTuber, and Instagrammer. The curriculum focuses on application-oriented research and the professional use of digital communication techniques within social media. It integrates these skills into comprehensive marketing and corporate communication strategies. By enrolling in this program, you will gain the expertise required to navigate and succeed in these dynamic and evolving professions.

Program Information

Study Location Berlin
Start Semester Summer, Winter
Study Form Full-time
Study Type Postgraduate
Teaching Language English
Dual No
Remote No
Application Fee non-EU No information
Study Length 4 Semesters
Tuition Fees per Semester 5,100 EUR
Cost per Semester No information
Step 2 - Check Application Requirements
⏱️ Application Start Summer
No information

⏱️ Application Deadline Summer
Application always possible
⏱️ Application Start Winter
No information

⏱️ Application Deadline Winter
Application always possible

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Application Requirements

Language Requirements

CEFR No information
IELTS No information
Cambridge (CAE) No information
TOEFL IBT No information

Level C1 (Common European Framework of Reference for Languages, CEFR)

Qualification Requirements

The formal admission requirement is a good or very good undergraduate degree in one of the following subjects (university or university of applied sciences): communication, media or marketing

Document Requirements

Please use our online application form and attach the following documents as PDF: Letter of motivation Curriculum vitae Certified copy* of your Advanced Placement Exams certificate (A-levels, baccalaureate, Abitur etc.) Certified copy* of degree (diploma etc.) certificate from undergraduate studies Complete transcript of your undergraduate studies: credit points earned, marks, course contents If applicable, documents relating to other academic achievements, vocational training, relevant job experience etc. An official certificate of equivalence for any documents/qualifications issued outside Germany to show that they are equivalent to German documents/qualifications**

Application Process

Acceptance Interview No
Acceptance local admission restrictions Admission Exam
Application directly at the University,
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