Skip to content
Step 1 - Find your Study Program

International School of Management

Munich

Strategic Marketing Management

Subjects: Strategic Marketing Management,Strategic Marketing,Marketing Management,Business,Marketing

M.A. | Master of Arts

⏳  Duration
4 Semesters
🔠 Teaching Language
English
💶  Application Fee non-EU
1500 EUR

💶  Cost per Semester
No information

💶  Tuition Fees per Semester
5,700 EUR
⏱️ Application Deadline Summer
No information

⏱️ Application Deadline Winter
15.07.

Course description

The strategic role of marketing has become essential for the profitable operation and growth of businesses in recent years. In the Marketing Management Master, you'll learn to derive promising marketing strategies from market research findings and company management specifications. You'll plan, implement, and control these strategies effectively. This full-time, on-campus master’s program prepares you for a career as a Marketing Manager. In just four semesters, you'll gain the tools and strategies needed for success in strategic marketing, corporate communication, or cross-functional teams. The program covers various subjects under the marketing umbrella, offering insights into communications, sales and digital marketing, public relations, consumer behavior, and data-driven market research. Throughout your studies, you'll benefit from intensive exchanges with marketing communications experts and conduct your own projects and case studies. The Master's in Strategic Marketing includes practice-oriented courses, a 12-week practical phase, and an extensive market research project to develop your entrepreneurial and problem-solving skills in marketing.

Program Information

Study Location Munich
Start Semester Winter
Study Form Full-time
Study Type Postgraduate
Teaching Language English
Dual No
Remote No
Application Fee non-EU 1500 EUR
Study Length 4 Semesters
Tuition Fees per Semester 5,700 EUR
Cost per Semester No information
Step 2 - Check Application Requirements
⏱️ Application Start Summer
No information

⏱️ Application Deadline Summer
No information
⏱️ Application Start Winter
No information

⏱️ Application Deadline Winter
15.07.

Are you eligible for studying in Germany?

Take our short quiz and find out whether you meet the criteria to enter a German university directly.

Study Eligibility Checker

Application Requirements

Language Requirements

CEFR No information
IELTS No information
Cambridge (CAE) No information
TOEFL IBT No information

Proof of English language knowledge For your masters, you can prove your proficiency in the English language as follows: Certificates: TOEFL (at least a score of 80, internet-based), IELTS (at least 6.0) or Cambridge (FCE) test score or A degree in English Studies or Have at least 30 ECTS in an English-language higher education program or Proof that you are a native speaker (will be assessed on a case-by-case basis). Proof of health insurance in Germany (if already available). This can also be submitted at a later time, before you start your studies in Germany.

Qualification Requirements

Check application documents.

Document Requirements

You will receive a link to our Online Application Portal after your registration for the admission process. There you can easily upload the following documents in PDF file format: Curriculum vitae (CV) Copy of your national ID card Digital passport photo (colored, jpg format, high resolution). Letter of motivation Certified (authenticated) copy of your first degree certificate (in English or German). If the certificate is not yet available at the time of application, please submit the current overview of grades of the examinations completed up to this point (transcript of records). If you have obtained an international degree, please contact your student advisors to check if you fulfil admission requirements. Proof of English language knowledge For your masters, you can prove your proficiency in the English language as follows: Certificates: TOEFL (at least a score of 80, internet-based), IELTS (at least 6.0) or Cambridge (FCE) test score or A degree in English Studies or Have at least 30 ECTS in an English-language higher education program or Proof that you are a native speaker (will be assessed on a case-by-case basis). Proof of health insurance in Germany (if already available). This can also be submitted at a later time, before you start your studies in Germany.

Application Process

Acceptance Interview Yes
Acceptance local admission restrictions Admission Exam
Application directly at the University
Step 3 - Get studying insights
studying-germany-ebook

Free Ebook

Studying in Germany

A comprehensive guide for international students

webinars-teaser-medium-two-girls

Free Webinar

How to Apply and Get Admission to a German University

Get ready to study in Germany!

October 2nd, 2024

  • Learn how to find your ideal program
  • Step-by-step application guide
  • Tips and tricks to get admission
Step 4 – Apply for a Visa
german-visa-nationality-checklist

Free Checklist

Your complete German visa application checklist

Be Prepared for Your Visa Appointment

Value Package

Your all-in-one solution for just €5/month!

Unlock up to €269* worth of free benefits with the Expatrio Value Package

  • New: includes our free German Bank Account. Automatically connected to your Blocked Account
  • German Blocked Account accepted by all German authorities
  • Award-winning public or private health insurance coverage4
  • Free Travel Health Insurance worth up to €953
  • Up to €90 cashback with your personalized health insurance2
  • Instant Blocked Amount confirmation once funds are received
  • 24hr customer response time
  • All-in-One app for life in Germany
  • Eligibility for the Expatrio Scholarship
  • ADDITIONAL FREE BENEFITS
  • Free International Student ID Card (Digital ISIC) worth up to €15*
  • Free eBooks and resources for life and studies in Germany
  • In-app access to top-tier accommodation for internationals
  • Cost Breakdown
  • Monthly fee: Only €5
  • Blocked Account set-up fee: €0 (€69 cashback)1

Other interesting programs for you

  • International School of Management

    Stuttgart

    International Management

    B.Sc. | Bachelor of Science

    Language: English

    6 Semesters 5,700 EUR Full-time
    Duration Tuition Fee Study Form
  • HMKW University of Media, Communication and Economics

    Frankfurt am Main

    Public Relations and Digital Marketing

    M.A. | Master of Arts

    Language: English

    4 Semesters 5,100 EUR Full-time
    Duration Tuition Fee Study Form
  • Bremen City University of Applied Sciences

    Bremen

    Shipping and Chartering

    B.A. | Bachelor of Arts

    Language: English

    7 Semesters No Tuition Fee Full-time
    Duration Tuition Fee Study Form