Marketing Team Lead (m/f/d)


Your Responsibilities

As our Marketing Team Lead (m/w/d), you will be responsible for implementing and managing the company's Digital Marketing strategy in close collaboration with the management team. This ranges from setting up new campaigns on different channels for different customer segments up to improving our professional tracking infrastructure measuring marketing success. Your responsibilities include:

  • Leading our Digital Marketing team of 3-5 people, building and implementing Expatrio's digital marketing strategy with a focus on B2C demand generation
  • Setting up, improving, and overseeing marketing campaigns across diverse digital channels, identifying trends and insights as well as utilizing tools like Hubspot and Google Marketing Platform
  • Defining our strategic social media and content marketing plan based on relevant and measurable KPIs and its associated budget across campaigns and channels
  • Tracking and ensuring timely implementation of defined marketing initiatives as well as automating the data collection to measure ROI per channel, market, and product
  • Collaborating with the founders on organizational and strategic topics

Your Profile

  • 3+ years of experience in Digital Marketing with a focus on B2C as well as experience in setting up marketing campaigns
  • Proficiency with CRM tools, preferably Hubspot and other relevant tools
  • Track record delivering customer acquisition performance and managing performance marketing channels including SEM, paid social, display, affiliate, email
  • Up-to-date with the latest marketing technology and best practices
  • Technical, structured, and analytical thinking as well as proactive attitude and entrepreneurial spirit
  • Fluent in English, further languages, and experience in an international and/or startup setting are a plus

Our Offer

  • Opportunity of scaling up a tech business in a Team Lead position
  • Dynamic, lean, and progressive work environment
  • International, motivated, and agile team
  • Offices spaces in Berlin-Mitte with remote work opportunities
  • Autonomous, self-responsible work with low hierarchies and fast decision making
  • Individual, professional, and personal development plan within the company
  • Most important: The chance to solve an actual problem

Sounds good? Apply by sending your CV to